What Is Instagram?
Instagram is a platform that provides many content options from posts to Stories to IGTV video and Live videos.
Instagram is a free photo and video sharing app available on Apple iOS, Android and Windows Phone. People can upload photos or videos and share them with their followers or with a select group of friends. They can also view, comment and like posts shared by their friends on Instagram. Anyone 13 and older can create an account by registering an email address and selecting a username.
Instagram Questions is a feature introduced in July 2018. It allows users to answer questions posed by their followers.
Instagram Direct allows you to share photos, videos, hashtag pages, profiles and locations with a single person or small group of people (up to 15 people) right from a users’ newsfeed.
Instagram Stories allows users to post a selection of photos/videos into one story. The new feature works in much the same way as Snapchat Stories, with stories disappearing after 24 hours.
For each type of content, there are different image guidelines that you need to adhere to. In this post, you will find out everything that you need to know about Instagram image size guidelines. We will discuss the resolutions and aspect ratios required for different types of Instagram content and how you can resize your images without any hassles.
Instagram Profile Image Size
Your profile picture is your trademark and that image will make you recognizable amongst your followers. When it comes to your personal profile, it is also important to use that same photo with the rest of your social networks so you can be easily remembered.
Optimum size : 110px x 110px.
Maximum resolution: 180px x 180px.
Instagram Posts Photo Size
When Instagram first launched in 2012 (it seems so long ago now!), users could only upload photos in a 1:1 aspect ratio. Users who wanted to display their beautiful landscape and portrait photos were forced to crop their photos into a square or use other apps to create workarounds. Talk about time-consuming. Thankfully, Instagram listened to user feedback and introduced horizontal and vertical photo capabilities in 2015.
Instagram Square Photo Size
The aspect ratio of a traditional photo post is 1:1 square. This is usually the easiest photo size to get right on the first try because of the auto-cropping function on most photo editing apps and Instagram itself. Not to mention, you can shoot a square picture directly in the iOS camera! For best results, your photo should be between 320px by 320px and 1080px by 1080px.
Although Instagram added horizontal and vertical photos the square images are still a success and a symbol of Instagram.
✅ 1:1 ratio aspect
✅ 1080px by 1080px but Instagram will compress the file and it will be displayed close to 600px by 600px.
Instagram Portrait Photo Size
Ideal Photo Size: 1080px by 1350px
Wondering how to fit a full picture on Instagram without cropping? You can do that with portrait and landscape photos! Portrait photos are also fairly easy to get right on the first try, although you will have to crop oversize vertical photos to fit within the Instagram dimensions.
Instagram Video Posts
Like Instagram photo posts, videos can also be shared with a square, horizontal, and vertical orientation.
Here’s everything you need to know about optimizing for each:
- Square and Carousel – 1080px x 1080px
- Portrait – 1080px x 1350px
- Landscape – 1080px x 608px
Ideal Instagram Stories Size
The beauty of Instagram is that you can create different types of content like posts, Stories, and IGTV videos. And, all these have the option of uploading images and different image size guidelines for each.
The ideal Instagram Stories image size is 1080px by 1920px and the aspect ratio should be 9:16. This is the perfect image size to ensure that there is no black border and the image fits the Story perfectly.
However, Instagram Stories allows you to add any image between 1.91:1 to 9:16. You can simply crop the image to fit the Story or it will automatically add a black border to fill the remaining space.
Instagram Image Ad Size
The Image Ad is the most widely used advertising type for both Instagram and Facebook. As Instagram is a photo-sharing social media platform, it’s essential to share visually pleasing content.
Instagram crops your image to a square when it is displayed on the feed, but you can also add it as a landscape or portrait image.
Here are some specifications of Instagram image ads:
- Caption: up to 2,200 characters
- Image format: .jpg or .png
- Max. file size: 30 MB
- Square (1:1 aspect ratio):
600×600 pixels (minimum)
1936×1936 pixels (maximum)
- Landscape (1.91:1 aspect ratio):
600×315 pixels (minimum)
1936×1936 pixels (maximum)