Keywords are a very important part of online marketing as it allows you to specify to search engines who you are and what your business does, this, in turn, makes it easier for you to be connected to customers.
when a customer searches online to fill a certain need they typically describe that need in about the same way. For example “Car mechanics in XYZ city”.
The important part is understanding what your customers are searching for and then making sure that you appear in that search. Now, you might have noticed that I haven’t mentioned SEO up until this point, and that is because online marketers use keywords for more than just SEO work.
| Rank | Marketing Keywords | Global Monthly Search | Global CPC |
| 1 | how the market works | 49,500 | $5.72 |
| 2 | what is digital marketing | 18,100 | $1.67 |
| 3 | how to invest in stock market | 9,900 | $2.97 |
| 4 | what time does the stock market open | 8,100 | $6 |
| 5 | what is market research | 8,100 | $2.88 |
| 6 | what is market cap | 8,100 | $2.14 |
| 7 | what is market capitalization | 8,100 | $2.14 |
| 8 | what is a money market account | 8,100 | $10.88 |
| 9 | what is stock market | 8,100 | $1.59 |
| 10 | what is marketing mix | 8,100 | $0.50 |
| 11 | what is content marketing | 6,600 | $5.94 |
| 12 | how does the stock market work | 6,600 | $4.52 |
| 13 | how the stock market works | 6,600 | $4.50 |
| 14 | is the stock market open today | 6,600 | $2.24 |
| 15 | what is market segmentation | 6,600 | $1.17 |
| 16 | how to invest in the stock market | 5,400 | $9.01 |
| 17 | what time does the stock market close | 5,400 | $5.06 |
| 18 | what is the stock market | 5,400 | $4.42 |
| 19 | what is a bear market | 5,400 | $3.22 |
| 20 | when does the stock market open | 5,400 | $10.78 |
| 21 | what is affiliate marketing | 5,400 | $1.61 |
| 22 | what is a market | 5,400 | $1.58 |
| 23 | what is network marketing | 5,400 | $0.84 |
| 24 | what is inbound marketing | 4,400 | $7.17 |
| 25 | what is direct marketing | 4,400 | $4.36 |
| 26 | what is market share | 4,400 | $0.82 |
| 27 | how to market your business | 3,600 | $7.16 |
| 28 | what is social media marketing | 3,600 | $4.34 |
| 29 | what is money market | 3,600 | $3.28 |
| 30 | how to market a product | 3,600 | $2.79 |
| 31 | what is a bull market | 3,600 | $0.39 |
| 32 | what is a market economy | 3,600 | $0 |
| 33 | what is the stock market doing today | 2,900 | $3.65 |
| 34 | how did the stock market do today | 2,900 | $3.03 |
| 35 | what is marketing research | 2,900 | $2.30 |
| 36 | what time does stock market open | 2,900 | $10.97 |
| 37 | what is a marketing plan | 2,900 | $1.92 |
| 38 | what is target market | 2,900 | $1.50 |
| 39 | how to market yourself | 2,900 | $1.13 |
| 40 | when did the stock market crash | 2,900 | $0 |
| 41 | when does stock market open | 2,400 | $4.69 |
| 42 | how to do market research | 2,400 | $4.45 |
| 43 | what is a target market | 2,400 | $4.26 |
| 44 | how stock market works | 2,400 | $3.59 |
| 45 | how to play the stock market | 2,400 | $3.42 |
| 46 | what is a stock market | 2,400 | $3.25 |
| 47 | how is the stock market doing today | 2,400 | $2.49 |
| 48 | is stock market open today | 2,400 | $1.67 |
| 49 | what is the marketing mix | 2,400 | $1.20 |
| 50 | what is market failure | 2,400 | $0.01 |
| 51 | what is market economy | 2,400 | $0 |
| 52 | what is the black market | 2,400 | $0 |
| 53 | what time does the market open | 2,400 | $0 |
| 54 | when does the stock market close | 2,400 | $0 |
| 55 | what time does stock market close | 1,900 | $7.97 |
| 56 | what does a marketing manager do | 1,900 | $6.32 |
| 57 | what is b2b marketing | 1,900 | $5.67 |
| 58 | how to write a marketing plan | 1,900 | $2.06 |
| 59 | why is marketing important | 1,900 | $0.74 |
| 60 | what is mass market paperback | 1,900 | $0.21 |
| 61 | how to calculate market share | 1,900 | $0.03 |
| 62 | what does market cap mean | 1,900 | $0 |
| 63 | what is a free market | 1,900 | $0 |
| 64 | why did the stock market crash in 1929 | 1,900 | $0 |
| 65 | how to become a marketing manager | 1,600 | $3.74 |
| 66 | what time does the stock market close today | 1,600 | $3.45 |
| 67 | how to make money in the stock market | 1,600 | $3.26 |
| 68 | what is market value | 1,600 | $2.16 |
| 69 | what is marketing automation | 1,600 | $14.70 |
| 70 | what did the stock market close at today | 1,600 | $1.04 |
Keywords determine how to drive organic traffic. Keyword research helps in optimizing the structure and content of the website. By including the right keywords in a website’s URL, Meta descriptions, title tags, and website content one can ensure a higher ranking of the webpage. But it isn’t just about SEO. Keyword research forms the basis of all digital marketing strategies.