Marketing for a hotel is tricky business, especially when it comes to hotel website SEO. There are numerous ways you can go about it: you can pay Google to advertise with them or you can pay a web search engine optimisation company to bring you traffic. You can also pay other sites to advertise with them, the list goes on. Alternatively, you can put in hard work and effort and work on your hotel SEO yourself.
Keyword research is vital to your hotel business success. Without it, you’re shooting in the dark. Learning how to find hotel related keywords and utilise them in your hotel SEO strategy will be crucial to your hotel business success.
|Keyword||Avg. Monthly Searches||Competition|
|hotels near me||2,740,000||Medium|
|motels near me||550,000||Medium|
|cheap hotels near me||368,000||Medium|
|hilton garden inn||246,000||Low|
|all inclusive resorts||201,000||Medium|
|motel 6 near me||135,000||Low|
|cheap motels near me||165,000||Medium|
|hotels near disneyland||90,500||Medium|
|pet friendly hotels||90,500||Low|
|marina bay sands||40,500||Low|
|hard rock hotel||49,500||Low|
Your hotel website needs to be optimized for local searches. Local SEO helps you to target customers searching within a specific geographic location. This is important because 33% of all clicks, go to the top 3 search results on the 1st page of Google. So if you have optimized your hotel website for local SEO, you will automatically guarantee yourself a share of 33% of all online searches for keywords relating to your business.